01 Source trail quality
Whether key claims are backed by current official pages rather than copied marketing lines.
Why it matters
A claim without a source trail is hard for users, search engines and AI answer systems to trust.
Evidence to look for
- Terms of service
- Help-center article
- Policy page with update date
02 Custody and asset control
Whether the platform explains who controls funds, partners, failed transactions and refund handling.
Why it matters
Custody ambiguity changes user risk after a deposit, swap or withdrawal has already started.
Evidence to look for
- Custody terms
- Refund policy
- Partner or liquidity-provider disclosures
03 Withdrawal and settlement rules
Whether limits, delays, quote expiry, manual review and settlement conditions are visible before action.
Why it matters
Users need practical constraints before they rely on a quote, comparison or exchange claim.
Evidence to look for
- Limits page
- Fee table
- Transaction-status or settlement documentation
04 Identity review caveats
Whether identity checks, region restrictions and risk-control triggers are described plainly.
Why it matters
Privacy or speed messaging becomes misleading when caveats are hidden, vague or outdated.
Evidence to look for
- Verification policy
- Restricted countries page
- Risk controls disclosure
05 Claim discipline
Whether comparison and landing-page copy avoids unsupported superlatives or certainty claims.
Why it matters
Careful wording protects users and makes the page safer for SEO, AI summaries and compliance review.
Evidence to look for
- Homepage copy
- FAQ copy
- Comparison-page claims matched against official sources
06 Support and incident readiness
Whether users can find support, status updates and escalation paths when transactions fail or stall.
Why it matters
A visible support path is a trust signal; a missing path is a practical risk signal.
Evidence to look for
- Support page
- Status page
- Escalation or complaint process